2825
Mar 2 2011: The main purpose of luxury is being able to show it off to others to prove ones status in the community. [view in context] 2826
Mar 2 2011: Luxury can be anything—cars, seashells, shiny bits of foil—as long as it is visible and deemed by the community to be rare and valuable. 2827
Mar 2 2011: Cost has everything to do with luxury. The more is paid for the product the more it is perceived as luxurious. 2828
Mar 2 2011: The possession of luxury is conveyed visually or verbally. One can display ones home by holding parties there or say "I have a Learjet." 2829
Mar 2 2011: Casually revealing that you own a private jet is infinitely more valuable than actually owning one—both socially and practically. 2830
Mar 2 2011: The luxury market is a huge portion of the economy. Healthy profit margins drive big ad budgets, supporting media of all kinds. 2831
Mar 2 2011: Marketers love luxury, because once they have a prestigious brand (Gucci, Armani), they are immune to price pressure. The rich will pay! 2832
Mar 2 2011: Paranoia is self-fulfilling prophesy. 2833
Mar 2 2011: Luxury, by definition, is something you don't need, that is acquired only for display or for perceived sensory benefits. 2834
Mar 2 2011: Luxury advertising typically focuses on the notion of self-reward. "Sure, it costs more, but I'm worth it!" 2835
Mar 2 2011: Luxury marketers may make utilitarian claims (e.g. that a Lexus is somehow safer) but only to help the client rationalize the purchase. 2836
Mar 2 2011: Our essay from 2009: "The Shamanism of Luxury" http://kilroycafe.com/ideas/luxury 2837
Mar 2 2011: "Buying something always seems easier than actually changing one's life, which involves far more anxiety." —Glenn Campbell 2838
Mar 2 2011: Wikipedia on Luxury Goods: http://en.wikipedia.org/wiki/Luxury_good - Quite insightful! 2839
Mar 2 2011: RT @georgiatriallaw: @BadDalailama is killing me this morning. Spiritual gemstones from the master. #winning 2840
Mar 2 2011: The risk of marketing yourself as an image is that people will start seeing you only as that image and not for who you really are. [view in context]
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